dan schoenbaum

On Game Dev Loadout, Dan Schoenbaum discusses the importance of gathering data on your audience, High LTV customers, CAC, and much more. Dan Schoenbaum is the CEO of Cooladata which specializes in helping clients understand their customer’s journey from discovery and conversion to retention and growth. Essentially they analyze customer behavior analytics to help you figure out what your audience is doing with your game and how you can optimize it.


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