Andy Ashcraft has been in the game industry for nearly 20 years and now currently works at his company called Gaintsdance Game Design. His goal is to help you make better games based on your ideas and intellectual properties. Each task a player do should have a meaning behind it so that it’s doesn’t feel pointless. The reward at the end of the task must make sense and worthwhile if possible. Andy nail downs why communication is so important within the game and outside of it as well.
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