Rob Alvarez – “Every action you take has to help you build toward the objective, maybe not directly but even if it’s indirectly, you have to see a path. Whatever you are including, whatever you are introducing is helping your player feel some way so that you can achieve your business objective, or your fun objective, or your learning objective.”

Rob Alvarez studies gamification design for learning experience at the IE Business School which is a graduate school over at Spain. He also host a podcast called Professor Game, a weekly show where he interviews successful practitioners of games, gamification,and game thinking.

We Discuss:

  • Gamification that impact game design, user experience,  rewards, and more
  • Don’t add random mechanics, be more thoughtful in adding features
  • Think about the core loop of fun that keeps people coming back
  • Felt crushed during one of his first projects in gamification
  • Learn from failures and keep pushing forward
  • Be wary of information in the world
  • Don’t keep ideas to yourself
  • He use to do radio and now he does podcasting Professor Game
  • Game getting a bad rep in the media
  • Reading is vital!
  • And much more…


  • Professor Game Website 
  • Twitter @RobAlvarezB
  • Email: [email protected]


  • Gaming can make a better world
  • The game that can give you 10 extra years of life 
  • Book: Reality Broken Games Better Change 

Remember that knowledge is only Potential power, Execution is the game. I highly encourage you to take what you learn and put it to good use. Connect with my guests and ask them questions. Subscribe to the podcast on iTunes or Overcast  to hear more inspiring stories. Thank you for your time!