Thomas Reisenegger is the founder of Future Friend Games based in Brighton, UK. His main expertise is in consultation and public relations (PR). He was worked on more than 30 games including League of Legends, Smite, Paladin, and various indie games. He is also a regular speaker at Game Developer Conference (GDC) and Digital Taipei. To make our game appealing, we must first figure out the main hook in the game. But even with a great hook, we still need to make an appealing trailer or message to grab players attention. Figure how your hook and find the best way to showcase that hook to your audience.